As long as your website shows up on a Google search engine results page, does it matter where? Statistics show that it does! Only 10% of Google users look at results beyond the first page. Typically, the most clicks go to the top three links on a search engine results page, meaning that if your website isn’t up there, your business is missing out on valuable traffic and leads. Why does Google First Page Guaranteed matter?
How Does Higher Google Ranking Help Your Business?
The majority of people search for businesses or products on Google. In fact, Google gets about 40,000 searches per second, which is over 3.5 billion every day. That’s a lot of eyes on Google, making it the most powerful lead generator you could imagine for your business.
And ranking high on Google doesn’t just improve traffic to your website but also boost leads. Studies show that most Google users feel that the top few websites returned in a search are more authentic and trustworthy than websites that rank lower. The higher your ranking on Google, the more trustworthy and legitimate your business appears to consumers.
People use Google to research but also to make decisions on how to spend their money. A legitimate, high-ranking website implies that it is considered high quality and useful by Google, which for many, is the best endorsement of all. Read on for easy ways you can improve the Google ranking for your website!
Target Keywords
Search Engine Optimization, or SEO, is the process of designing your website to be better picked up and ranked by Google’s algorithm. We will discuss many different sectors of SEO in this article, but one of the largest is keyword and phrase research and usage.
In order for your business to get Google First Page Guaranteed, your website needs to contain the words and phrases that people are searching for. However, simply adding the keywords is not enough to improve ranking. It is better to add the keyword “tails” to improve the specificity of what your potential customers are looking for. For example, a gardening website may not get a lot of luck with “flower planters” as a keyword but may do better with something like “Best planters for window flowers.” There are lots of free tools online that can help you find the keywords and phrases that are best suited to draw traffic to your website.
Target Search Intent
In addition to keywords and phrases, matching the intent of searches can get Google first page guaranteed to rank. Search intent refers to the purpose of the search. This can be helpful in showing you what kind of content is most useful to your audience.
Search intent is broken up into four main groups. The first is navigational, which is a Google user looking for a specific website. The second group of search intent is a user looking for information, called the informational group. The commercial group of search intent is people who are looking for information to help them make a purchase decision, such as reviews, and the final group is transactional, or a user looking to purchase something. By targeting your most popular intent, you can get valuable leads to your website.
Create Prolific, Quality Content
What is content? Content can refer to things such as blogs, how-to videos, tutorials, reviews, newsletters, etc. The important thing is to create content that will draw Google users to your website and hopefully convince other websites to link to your content, developing SEO-friendly backlinks.
Content is industry specific. If you want to know what kind of content to create for your business, look up your competitors and see what they are creating. Videos, especially tutorial videos, are very popular– as well as use graphics and diagrams. Informative and useful blogs are also very popular content creation tools that can help you get that Google first page guaranteed.
Don’t Forget About Local SEO
Local SEO is especially important for brick-and-mortar businesses. It allows your business to be picked up on “near me” searches and, if used correctly, can be an easy and free way to have Google first page guaranteed.
First, claim your business on the Google Business Profile page and verify with Google. After that, update your website with relevant descriptions and pictures, and make sure that your hours and business address are always accurate and up-to-date.
Local SEO can also involve using local keywords on your website. An example is “HVAC repair near Dallas,” instead of just HVAC repair. Another way to improve local SEO is to encourage happy customers to leave reviews. Google will rank a website with reviews over one without reviews or very low reviews.
