Google is the world’s number one search engine, which is why you probably want to get your business on Google’s First Page Ranking. Studies show that most people only click on the first three links of a Google search results page. Users tend to trust Google’s algorithm and see those links as the most relevant and trustworthy.
To get your webpage on Google’s First Page Ranking, you need to learn how to tailor your web pages to be picked up by Google’s algorithm. This is called Search Engine Optimization, and when used effectively, it can act as great (and free) advertising! Read on for tips on how to use SEO to get to the top of Google’s First Page Ranking guaranteed!
Optimize Your Google My Business Profile
One of the easiest and often overlooked methods of improving your Google’s First Page Ranking is to update your GMB profile. First, you need to find your business profile and “claim it” through Google. If your business profile does not exist, you can create one. After that, update the entire profile with the relevant information. Be sure to include your exact hours, as well as your address and relevant contact information. Fill out your business category, multiple if needed, and be sure to add quality photos. Profiles that are complete are 7% more likely to get clicks on Google than incomplete files.
Don’t Skimp On Keyword Research
An important aspect of search engine optimization, or SEO, is keyword research. This is the science of learning what keywords are most often searched in connection with your product or business. Sometimes keywords are single words, but more often, they are phrases such as “HVAC repair near me” or “How to fix a broken heater.”
While it is possible to do your keyword research yourself, most companies choose to hire someone to do their keyword research for them. SEO experts, such as HVAC Heroes, offer excellent keyword and SEO research at reasonable prices, and most companies find that the service pays for itself in leads.
A backlink is a link to your webpage hosted on a different website. They act as a kind of voucher for Google, a sign that someone liked your webpage enough to link it to their own. However, not all backlinks are equally valuable to Google’s First Page Ranking algorithm. The best backlinks come from reputable websites with lots of traffic. Less reputable or well-laid out websites are less desirable.
A great way to get backlinks is to just create good content. Quality content that people find useful is often shared and linked on different websites. Another way to improve backlinks is to guest blog or to pay popular blogs to write about your product or business!
After learning your keywords, you need to be able to utilize them properly to draw leads to your website. Keywords should be used on the landing webpage but also in blogs, videos, ads, etc. If keywords are used they are picked up more by Google’s algorithm and pushed higher on the search engine results page.
Another way that content can improve your google ranking is by increasing overall traffic to your website. To do this, consider creating content that people want to see and share. Particularly popular examples are videos, such as tutorials or recipes. Quality content is the best kind of natural advertising for your webpage.
Don’t Forget About Reviews
Reviews are important, especially for new businesses. While all businesses that have been open for a while are expected to have some bad reviews, a lot of bad reviews can tarnish your reputation and lower your google ranking. To improve this, ask happy customers to leave a good review on Google. If the situation is really hard, consider reaching out to a digital marketing specialist to see if they can help you change your digital reputation
Unfortunately, SEO does not happen overnight. It takes several weeks to months for SEO to take effect. This is because it takes time to create the content and map out the keywords needed for success. That being said, it is well worth the wait. Getting to Google’s First Page Ranking can improve traffic to your website, leading to more sales for your business.
If you are interested in getting results faster, consider reaching out to the SEO pros at HVAC Heros. They work with businesses of all sizes and can help make a digital marketing plan at a price that works for you.